SOCIAL MEDIA MANAGEMENT
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The key to successful social marketing is great storytelling. In order to get people to listen, a brand must tell engaging, creative stories to the correct audience. At I AM PR, we help brands tell their story and use social media to translate that brand into a powerful voice.
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As a digital agency with expertise in optimizing and streamlining content across all social platforms, we work clients to develop a social communications strategy that is topically relevant, efficiently executed, visually on-brand, and incredibly engaging. We also ensure all your accounts are organized and are keeping up with social media’s fast-changing best practices.
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We will create, manage, and execute a holistic marketing strategy in order to:
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Develop active social accounts as a brand extension
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Showcase the company’s offerings by displaying examples and benefits.
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Educate your following on all your different business offerings
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Distinguish the brand by using a unique voice that adds to the conversation.
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Build a social media following that engages with your content.
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Drive digital traffic to your website to increase sales.
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Analyze campaign performance and make improvements.
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SEO Brand Social Media Services
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First, you will be assigned to an experienced Social Media Consultant who will be your designated point of contact. Your team consists of SEO experts, a copywriter, and a graphic designer. Each member of your team is trained in social media marketing, and will extensively research your industry at the start of your services.
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Audit and Analysis
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Next, we conduct a social media audit and competitive analysis on your current accounts. We discuss where you excel, where you fall short, and what opportunities you’re not taking advantage of. Identifying popular communities within your industry, as well as keywords and topics, will help us understand what type of content will get the most attention.
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Strategy Development
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SEO Brand custom strategies give you realistic options, so you’re only posting on the platforms you need. Want to look into shopping widgets and other applications? We’re great at assessing what will work for your social media pages.
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Account Creation and Revamp
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Whether you need new accounts or want to revamp old ones, SEO Brand ensures that everything is taken care of. Set up the right foundation from the start with:
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Profiles that are SEO-optimized with your keywords
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Custom URLs and usernames
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Website, location, and business hours
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Profile and cover photos
Original Content and Graphic Design
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As a social media marketing agency, we will develop an organized calendar to map out all of our creatives for the month. This will be a mixture of promotional and branded content that is geared to your target audience. Your company’s voice will be reflected in what we create.
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Posts can include anything from short articles, original images, inspiring quotes, infographics, product photos, “behind-the-scenes” shots, industry news, tips and advice, company news, testimonials, flash sales, and contests that will keep their attention!
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Real-Time Engagement
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Improve your online reputation with our real-time Facebook and Instagram management service. Our services help you see where people are talking about your brand, and in what context. SEO Brand will engage in a proactive way by responding to both positive and negative mentions of your brand. Not only that, we create non-competitive partnerships within your industry to amplify your marketing and double your audience.
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Tracking Tools
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With all of the digital tools available now, it may be difficult to know which numbers matter and which ones don’t. SEO Brand can help navigate and interpret any data that comes in. We don’t just monitor all the numbers – we monitor the right numbers. This allows us to truly track the performance that matters.