CREATIVE STRATEGY
We are in the behaviour change business. We can affect greater behavioural change if we can get people to act. Advertising is not any more about rational messaging to convince someone to do something, nor it is about trying to use advertising to forge an emotional connection, it’s all about getting people involved in your brand.
From ideation to execution, we stay on brand and integrate the briefs core messages into the creative pieces. This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route. Our approach is to reflect the highlighted insight, with a strong idea and visual led campaign that features simple, bold and distinctive execution to illustrate the idea and bring this insight to life to fit the overarching communication strategy.
With the campaign strategy in mind, we create a visually captivating and engaging piece that delivers the message and appeals to the right target audiences. We then evaluate this route with the client and check whether it is fulfilling the project objectives. This approach is then applied to the various deliverables and we define the details prior to moving in to implementation.
Creative strategy and design are the backbone of what we do. We customise our strategy process to identify each client’s unique attributes, define their brand story in the market place, and tell their story with a creative and communicative approach. Whether you looking for a refreshed brand or a new creative concept, we can offer a strategic partnership to meet your deadlines, budgets and expectations.
